You Gotta Have Heart!

February 13, 2012 at 6:21 pm 2 comments

In the old movie “Damn Yankees,” the showstopper song is “You Gotta Have Heart.” We don’t hear that song very often today, but if you’re in business you know We All Gotta Have Heart!


A quick synopsis: In “Damn Yankees” the Washington Senators baseball team, (“First in war, first in peace, last in the American League”) is hopelessly outclassed but dream of clinching the pennant from the invincible New York Yankees. The song is the locker room pep talk, and after several plot twists, the Senators finally emerge victorious.


It’s easy to feel like the old Washington Senators – outclassed, discouraged and tired. No one has to remind us that business today is tough. Even when activity is picking up, the sheer effort can be draining. Yet even when things are challenging, opportunities are there.


  • Take stock. What have you sold recently? Even if sales were low, at least someone wanted that product. How can you find more customers like the ones you have had?
  • Invest time. Poll former customers; ask about their current challenges. Consider how you can help them. Explore new product offerings or new strategic relationships.
  • Try something new. Old activities will yield old results. If you’re not satisfied with your old results, experiment with new products, processes and ideas.
  • Explore your passion. What part of your business do you love? What are your interests outside of business? What experiences have you had? You are totally unique. Explore how that uniqueness can set you apart from all your competitors. Explore how you can be the best choice for the clients who are the best fit for you.


Refresh, refocus, renew. Be good to yourself. You have something special to offer your clients and the community.  You might not have the supernatural assistance that the Washington Senators had, but you can do some pretty amazing things.  Keep the faith, keep heart and soar in 2012!


Entry filed under: Uncategorized. Tags: , , , .

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2 Comments Add your own

  • 1. Maria Barnes  |  February 16, 2012 at 4:26 pm

    Ellen – what a refreshing and uplifting message – thank you!


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