Fourteen Ways to Love Clients (and get them to love you!)

February 13, 2011 at 4:49 pm Leave a comment

Happy Valentines Day!  Don’t forget the flowers, wine, candy, sports tickets etc. for your significant other. Strengthen your relationships while you strengthen our global economy! So once that’s taken care of, by all means don’t forget your clients and customers, who make your Valentines Day purchases possible. In honor of February 14, here are fourteen ideas on loving your clients:

1. Take your client out to lunch. Your treat. Listen. Converse. Learn. Give. And don’t sell.

2. Offer key clients a free add-on or upgrade. It’s a small investment with a big impact.

3. Introduce your client to a potential client or customer for their business.

4. Introduce your client to a potential power partner. Make introductions that can be mutually beneficial. Connections just for the sake of connections are worse than useless; they’re a waste of everyone’s time and talents.

5. Write a recommendation for your client. If they’re great to work with, or really know their business, say so, and give them permission to quote you.

6. When practical, become a client of your client. What better way to say thank you?

7. Mention your client in your newsletter or blog. Quote them with attribution and a hot link, or rave about their service.

8. If your client has given you a testimonial, quote them on your website, and hot link back to their site.

9. Call them sometime, just to say hello.

10. Give every client superior service, always. Exceed expectations.

11. Take a genuine interest in their hobbies, families or other information they choose to share, but don’t press and don’t pry. Look for commonalities with your interests. Build bridges.

12. If they’re active in social media, offer to connect on Linked In and Facebook.

13. Forward information that might be of interest to them, (see #11 above) whether or not it’s business related. Tell them about a new golf course, or a clever promotion by one of their competitors, or a great place for birthday parties for pre-schoolers or the latest recommended vaccinations for dogs.

14. Be there when they need you. Be honest, be genuine and above all, be worthy of their patronage.


Entry filed under: business growth, Business growth: strategies & tools, Business Strategy, business tips, Customer service, small business, strategy.

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